A/B and multivariate testing are key parts of our product development process. From the brainstorming phase to a feature’s launch, our data team collaborates with product managers, designers, and developers to ensure new features are tested and their effects are understood.
The Kinja team relies on A/B and multivariate testing for numerous reasons, including weighing the effect of changes to the platform, deciding which projects deserve further investment and uncovering issues as part of the QA process. We noted last year how important these experiments are to our product culture, and…
Text classification is an important task for publishers. It allows editorial teams to identify overperforming and underperforming topics, spot changes in readership preferences, and manage overall content production in a strategic long-term way.
The day has come where Josh Laurito, OG founder of the FMG data blog, lover of eggs and logs, is leaving us. To say goodbye, former and present Gawker/GMG/FMG employees have come together to share their memories of Josh, get a few last jabs in, and send him off in true Kinja fashion.