Kinja Data Team

it's A/B test time, my dudes
it's A/B test time, my dudes

Gizmodo & AMP Case Study

Illustration for article titled Gizmodo  AMP Case Study

Last week, Google AMP celebrated its first birthday. Gizmodo was included in Google’s list of AMP users, along with The Washington Post, Wired, Slate, plista and Relay Media.


We’ve written about AMP and platform tracking before, usually focusing on the complexity that’s introduced with these integrations. But after a rocky start with implementation, we’ve been pleased with how AMP has worked for us, and we’re excited to see where the standard goes!

Thanks to the team at Google (especially Natalie and Elena) for making this study happen, and the Gizmodo tech & product team (Michelle, Kelly, Mikhail, and Ali) for getting our AMP pages up and running!

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